Red Velvet: Queendom Album Evaluate

When K-pop woman team Red Velvet debuted in 2014, it was unclear how well the…

When K-pop woman team Red Velvet debuted in 2014, it was unclear how well the then-quartet would fare. “Happiness” felt like a revamp of Skip A’s “Breathe”—quirky and enjoyment but unconvincing as a very first impact. It was adopted by a cover of “Be Natural” that was as well devoted to the unique to showcase Crimson Velvet’s creativeness. Then, 50 % a yr and 1 further member later on, they released two back-to-back again singles that catapulted them into K-pop’s higher echelon: “Ice Cream Cake,” a sneering cheerleader romp with songs box melodies, Brill Making woman-group harmonies, and a Skrillex-like excitement, and “Computerized,” a slick and luxurious ’90s R&B keep track of. These two music have been emblematic of their “red” (upbeat) and “velvet” (slower) sides, respectively, but additional importantly, they foretold their amazing vary.

Red Velvet’s discography serves as a handy entry level for individuals intrigued in what present-day K-pop does very best. For a one-upping of a big Western pop solitary, there’s “Dumb Dumb,” which transforms “Bang Bang” into an even a lot more boisterous kitchen area-sink frenzy. For Korea’s undying appreciate for Yours Definitely-era Ariana Grande, there’s the unassailable “Communicate to Me.” For a top-shelf K-pop music motivated by Ghost Town DJ’s’ “My Boo,” there’s the heartfelt “Blue Lemonade.” There are definitely singular moments, too. “Terrible Boy” is a single of the only K-pop tracks to basically experience pretty, its bassline and synths playfully grinding on just about every other, although “RBB (Really Negative Boy)” is constructed on an outrageous assortment of campy whistle-sign-up shrieks and vocal warm-ups. The group’s 1st two albums, The Purple and Perfect Velvet, are between the strongest albums in contemporary Korean new music heritage, regardless of style. Given such impressive consistency, it’s fitting that Crimson Velvet’s hottest mini-album is titled Queendom—they handily tower higher than their contemporaries.

Queendom doesn’t overflow with excellence, however, and its title track not often presents the quintet the probability to flaunt their vocal prowess. Following the 12 months-and-a-half hold out considering that their past one “Psycho,” the song’s uplifting dance-pop is much too minimal-vital and frustratingly just one-dimensional. In the past, Pink Velvet’s singles had precise textures and buildings that bolstered their lyrics the streamlined style-blending of “Purple Taste” concluded with a sudden ritardando, suggesting a last savoring of summer time appreciate, even though the stirring chord improvements and strings of “A person of These Evenings” mirrored its uneasy navigation of heartbreak. Right here, the information is 1 of immediate encouragement, and devoid of any chance-having, cries to “be boss” tumble flat. The pre-refrain stands out for its piano-dwelling chords they’re sleek and warm, like a mate clutching your hand, supplying a wordless assurance of help. But this affection does not sign-up elsewhere, so the pep rings hollow.

A great deal of Queendom is likewise unambitious, but a pair of its other tunes at minimum have every thing in order. “Knock on Wood” traces the anxieties of falling in enjoy, fleshing out the vary of thoughts felt with watchful detail. The verses have sweet melodies, but sharp synth stabs reveal an undercurrent of nervousness. Later, the chorus’ staccato-like singing finds Purple Velvet striving to look composed. Even the titular line’s diversified deliveries are vital: When the associates use a bigger sign up, they audio giddy and hopeful, whilst assured times current them as hotly decided to acquire over their crush. “Pushin’ N Pullin’” is the most brilliant keep track of: Immediately after a referee whistle blows, piano chords bounce again and forth to sign fighting involving fans. When the chorus comes, vocal harmonies blossom and press anything else apart. That the piano can be heard beneath this breathy, blissful cloud is transferring it’s a image of how this couple’s extensive-standing love and patience acquire above their quarreling. It’s the most putting depiction of romance in Pink Velvet’s vocation.

Queendom both equally falters and thrives in simplicity. On “Better Be,” an elastic beat bubbles and squirms, but neither the vocal harmonies nor the instrumentation produce sufficient rigidity to move the tune past charmless amazing. With its f(x) verses and ITZY synths, “Pose” convinces you of its poise regardless of the tepid power amount. “Hello, Sunset” in fact nails a laid-back again ambiance, forming a light swaying rhythm with guitar strums. For a music about luxuriating in the joys of a very long-lasting connection, it’s an apt nearer to this chapter of Pink Velvet’s vocation.

In fact, suitable just before Queendom’s launch, the group celebrated their seventh anniversary with the “Queens Archive,” furnishing shorter movie clips soundtracked by non-singles from their back again catalog. Although it served as a reminder of how powerful their new music has constantly been, seeing these videos prior to Queendom’s release was bittersweet it feels like Pink Velvet are uninterested in proving their royal standing on this mini-album. No music listed here is outright negative, and considerably of their very best property shine via the banalities, but Queendom feels like a signpost of Purple Velvet’s former glory. You occur to it anticipating to meet the royals in the flesh, only to be confronted with their portraits in its place.


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