A new music movie from a Toronto band has an unlikely star: the No Frills at Dufferin Shopping mall.
Grocery retail outlet shelves highlighted by the signature No Frills shiny yellow give the backdrop for a new new music video clip from Arkells for the track “A single Matter I Know.”
The movie for the upbeat observe shows the users of the band accomplishing a thing we’ve all wished we could do for a whilst now: prancing about a supermarket without the need of masks on (the movie was shot exterior of open several hours).
It’s not the first time No Frills has cropped up in pop society, and it truly is not the to start with time the chain has turn out to be a part of the tunes earth. In addition to receiving awareness with unusual marketing strategies like merch, online video games and beer, No Frills even has their have album.
Even though No Frills has a exclusive, quirky very little area in the hearts of Canadians, the No Frills at Dufferin Shopping mall is even more strangely sentimental to people today in Toronto especially.
A “Dirty Duff” parody account focused to the mall even shouted out the online video.
In their own Instagram write-up on the band’s official account, lead singer Max Kerman unveiled that he had a particular link to the keep and went searching there with his mother on Saturdays through his childhood.
The online video was directed by mate of the band Mark Myers, and it was shot just with him and the band in the area.
“It can be the grocery shop my family went to when I was developing up. I have so several recollections of likely to Dufferin Mall. The current No Frills is essentially really extravagant in contrast to what it looked like in the 90s. Andrew and Shelley, the owners, have accomplished a seriously good job with it,” Kerman tells blogTO.
“We reached out to the store a few months in the past, and they authorized us to shoot on a Sunday night after they shut for the night time. We preferred a colourful area with a good deal of active house to roam.”