Fourteen impartial labels that report to A2IM received across 19 categories. Among the them were most effective new artist Megan Thee Stallion, who is signed with 300 Entertainment ATO Records’ Brittany Howard, who won most effective rock tune for “Remain Large” and finest progressive R&B album recipient Thundercat, who won for It Is What It Is, introduced on Ninja Tune’s Brainfeeder.
The proportion of independent Grammy winners is up from the past three a long time. At previous year’s awards, 38% of winners ended up unbiased, and at the 2019 ceremony just 36.9% of winners have been unbiased. At the 2018 ceremony, 42.8% of winners had been independent artists.
“Thanks to the democratizing and diversifying results of unrestricted shelf space, decreased friction to listening to new, unfamiliar, and even obscure artists, the loosening of restrictive advertising driven genres, and the diminishing dominance of massive internet marketing spends brought about by algorithmic discovery, every single year, unbiased music has grown to make up an more and more larger sized portion of the world wide songs market,” states A2IM president and CEO, Richard James Burgess.
It truly is a silver lining next a particularly tough yr for impartial artists, 30% of whom claimed currently being extra apprehensive about finances as a result of the pandemic, in accordance to a September 2020 examine from MiDIA Research. As Burgess suggests: “A2IM is delighted to see this greater accessibility to and familiarity with independent recording artists mirrored in this year’s Grammy voters selections.”